At First Trace, we’re experts in heating. Proud to be a family business with a real focus on looking after our customers, we’ve been supplying industry-leading, competitively priced heating systems for over 20 years.

Our electric trace heating, and underfloor heating systems make homes and businesses all over the world warm, safe, comfortable places to be. They’re backed up by practical, straight-talking advice and expert technical support, a free design service and guaranteed next-day delivery, which is why so many wholesalers, installers and homeowners trust us – and our systems – time and time again.

We never stop looking for new ways to give our customers great results, so we’re really proud to introduce our latest brand, Snug Underfloor Heating. Bringing you the best in electric and water underfloor heating systems, Snug makes smart, high-performance heating easier than ever.

As one of the largest distributors floor heating products we can cater for any size or style of project from small bathrooms, to conservatories, to office blocks and entire apartment blocks.

Our extensive range also means you are no longer limited to the floor finish you decide to lay.

We have floor heating systems for the following finishes, to name just a few:

  • Ceramic Tiles
  • Natural Stone
  • Slate
  • Laminate
  • Engineered Wood
  • Carpet
  • Karndean
  • Vinyl floorings
  • Inscreed floors

We're passionate about what we do and are happy to help with your project in any way possible.

The Snug expert technical support team are always at hand to help you with any queries. Please don't hesitate to contact us on 01772 761333 or


Freedom heat pumps Logo

Our trusted heat pump distributor, Freedom, was founded in 2010 and have made a name for themselves quickly in the industry for their excellent service and design. Reliable and award-winning - their supply of green, efficient and cheap to run heat pumps are perfect for use in tandem with our underfloor systems.

taconova logo

Taconova manufactures the flow meters that we use in our underfloor heating systems, meaning that they are more reliable and efficient compared to cheaper systems. Their attachment allows for extremely accurate measurement and setting of our systems. The flow meter massively decreases leaking potential, meaning you can relax knowing your pipes are safe and secure.


A name that needs no introduction, a symbol of reliability, innovation and experience in the industry their UPM-3 Auto runs our 12 port manifold systems flawlessly. It comes with a variable speed that is dictated through system demands, meaning it doesn’t waste excess energy, and an auto cut-off feature if the system blocks.

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